Customization Demand for Cigarette Display Racks Surges, Leading Enterprises' Orders Up 40%
Recently, the implementation of tobacco retail terminal upgrading plans in multiple provinces and cities across China has driven a significant growth in the customization demand for cigarette display racks. According to leading manufacturing enterprises in the industry, the order volume of customized products in the first three quarters of this year increased by 40% year-on-year. Scenario adaptation, functional integration, and brand-specific design have become core demand directions, and the pace of the industry's customization transformation continues to accelerate.
From the market feedback, the demand for scenario customization has shown differentiated growth. The supermarket channel prefers multi-layer modular display racks. A customized display rack recently ordered by a chain supermarket can hold 500 cigarette packs per set and reserves a QR code payment channel, with display efficiency 35% higher than that of traditional products; community convenience stores focus on "space optimization". Customized products integrating cash registers, storage compartments and display areas can save 40% of space occupation, and the penetration rate of such products in the convenience store channel has exceeded 70%; high-end tobacco and alcohol specialty stores pay more attention to texture customization. Display racks made of solid wood and metal splicing materials with warm LED light strips have become the first choice for brands to enhance the consumption atmosphere, and the premium for related orders can reach 30%.
Functional customization has become the key to reducing costs and increasing efficiency for terminals. To address the pain points of tobacco storage, a manufacturing enterprise has launched customized display racks with temperature and humidity control modules, controlling the mildew rate of cigarettes below 1%, and has reached cooperation with 15 regional tobacco retail chains; the intelligent customized models with inventory early warning function have helped terminals improve replenishment efficiency by 50% and reduce operating costs by 15%, which are highly favored by convenience store operators.
The demand for brand customization is also heating up. Many tobacco brands strengthen their brand recognition through customized display racks, integrating exclusive color systems, logos and promotional slogans into the appearance, and some high-end models are also equipped with light boxes with replaceable images. Data shows that the sales of cigarettes at terminals using brand-customized display racks have increased by an average of 18%.
Industry analysts point out that with the diversification of tobacco retail formats, customization will become the core competitiveness of display rack manufacturing enterprises. In the future, enterprises need to further improve their rapid response and scheme design capabilities to seize market opportunities.
